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Writing is one of the most effective forms of expression. Words are powerful enough to transform the world. When you write persuasively, you can sway the readers with your arguments.
Persuasive writing finds its application in many professional domains. Advertising and marketing are a few examples. But, apart from that as well, compelling writing is a key to many doors.
Persuasive writing is not just about penning down your thoughts, and it takes more than that.
Six things to remember to write persuasively are -
Be Honest
Being honest is the technique that works the best, always. Your words should reflect your honesty. When you write what you believe in, your work exhibits that belief. Further, people also find it easier to trust your work.
Thus, make sure that you only write about the things you believe in. If your views do not align with a particular topic, do not shy away to show your disagreement.
Use Rhetorical Questions
Rhetorical questions are an effective writing device. They make an impression on the reader's mind. It forces the reader to find the answers to the questions that you have planted in their mind. The rhetoric nature of the questions helps the reader concretize their opinion.
Keep a check on the language.
Writing is all about mastering the art of carving the language to serve your cause. It doesn't mean using language that consists of complex vocabulary and complicated phrases. Instead, the language you use should be expressive yet exhibit clarity. Furthermore, it should be thought-provoking and optimistic. That leaves a significant impact on the readers.
Have a defined purpose
Have a defined purpose for your writing. Purpose-driven writing is more focused. It can entice the readers and walk them towards the desired destination. The purpose of the work often becomes the voice of it. Therefore, a defined goal is a critical element in strengthening the persuasive aspect of your words.
Know your readers
A successful writer is the one who knows his readers like the back of his hand. Different writing technique works for a different set of readers. Certain age groups might prefer descriptive and exhaustive written pieces; others might prefer short and crisp works. Unless you as a writer knows what your reader's mind looks like, you won't be able to make a place inside it.
Emphasize your point
Exaggeration and repetition are the two masterstrokes in the field of writing. While they are effective, it takes too much caution to use them to your benefit. Appropriate use of exaggeration and repetition would etch your point in the reader's mind. Although, using it too frequently might make your work redundant and uninteresting for the reader.
