Benefits of audience analysis in public speaking

Communication is always a two-way process. A speaker is a speaker as long as they have a listener on the other end. Therefore, it is evident that your audience plays an integral role in determining the efficiency of your public speaking skills. The word 'Public Speaking' shows how the public comes first when we talk about the subject. Unless you know your audience well, you wouldn't be able to pass your message across the room.

Here are six benefits of conducting audience analysis in -public speaking

1. Helps in achieving your goalYou always get on stage to achieve something with the help of your speech. But, if you don't know who you are speaking to, it might not be possible for you to make your point to your audience. If you want to sell a course related to the stock market, you will devise different ways to market it to entrepreneurs, retired people, or youngsters. The same trick will not work for all sets of audiences.
2. Lets you create an audience-centered speechIf you don't know your audience, your speech will be nothing more than a string of informative content. Only when you know your audience will you be able to frame the content according to their preference and include elements they find relatable.
3. Establish Relation with the AudienceThe most considerable responsibility that droops down the speakers' shoulders is establishing a relationship with the audience. If you know your audience beforehand, you will achieve that at the beginning of the speech itself. This will further enhance the impact of your address.
4. Makes your speech more engaging- Since audience analysis helps you frame an audience-centered speech, it will further enable the audience to connect to your speech. They'll be present their opinions, answer your questions, and put forward their questions. This will help in making the audience responsive, thus, making your speech more engaging.
5. Save you from saying inappropriate things- Many times, the speaker might unknowingly crack a joke that can hurt the audience. This happens because the speaker doesn't know who is the audience is and what might be offensive or inappropriate for them. Understanding the nature of your audience can save you from some unintentional but huge trouble.

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